A$10. Every pair.
Try a new finish or find your everyday favourite. One simple price across the entire lash collection.
Shop the lashesThe statement piece of your full beat
Your eyes,
say everything.
Eyes are the window to the soul. Lashes are the frame and the finishing statement that turns makeup into a full beat.
All styles A$10 AUD
20 distinct lash styles
A$10 per pair
Ships worldwide · Free standard AU shipping over A$100
Meet your match.
From barely-there definition to after-dark drama. Explore 20 distinct silhouettes, from fine natural fringes to graphic spikes. Every pair is A$10.
Open a style to choose 1, 2, 4 or 6 pairs, then continue to secure Shopify checkout.
This is the Lash Theory
Eyes are the window to the soul. Lashes make the statement.
A full beat is a composition—skin, colour, shape and light. But the lashes are the punctuation.
They lift the gaze, change the mood and say what words cannot. From soft and romantic to unapologetically dramatic, each of our 20 styles is made to finish the face your way.
Frame the feeling. Finish the beat.
The Lash Theory Finder
No more guesswork.
Tell us about your eye shape, your usual makeup and the moment you’re dressing for. We’ll match you to your top three styles.
The Lash Theory look builder
Map the mood.
Your eye for detail. Choose the length and curl of every lash, then discover the pair closest to your look.
Start with a shape
Inner cornerOuter corner
Tap a lash on the eye to edit it, or select a zone below the preview. The pink marker shows your selection.
Make it yours
Lash 15
Choose a lash6 mm · subtle18 mm · dramatic
Your look, decoded
An elongated cat-eye
A visual guide on a model eye. The finished effect will vary with your eye shape and how you apply the pair.
Your closest style
FelineA$10.00
Matched by silhouette and fullness. A ready-made pair, with lengths and curls that may differ from your map.
Your full lash map · 30 editable lashes
Each tile shows length in millimetres / curl. Select any tile to edit that lash.
Why Lash Theory?
20 strip lash styles. Every pair A$10. Find the look that feels like you.
Your mood. Your lashes.
From soft and natural to full and dramatic, explore 20 distinct styles and find your kind of statement.
Find your styleSee your look.
Compare pairs and experiment with length and curl in the look builder.
Try the look builderYour monthly lash rotation
Four pairs.
Endless looks.
Choose four pairs from your favourite available styles. Your selection arrives every month, with repeats welcome and 15% off every delivery.
Coming soon
Lash Wardrobe
Save 15%A$40A$34/ month
4 pairs · A$8.50 per pair · save A$6 each delivery
- Choose four pairs, including repeated styles
- Your selected styles repeat monthly
- Free standard shipping within Australia
- No minimum term · cancel before your next renewal
A$34 AUD today and every month until cancelled. International shipping and express upgrades cost extra. Cancel before your next renewal to avoid the next charge.
Easy by design
On in three.
01
Size
Rest the lash on your eye and trim from the outer edge for your fit.
02
Position
Align the centre of the band with your upper lash line, then check both corners.
03
Finish
Once the pair is in place, gently blend with your natural lashes.
Find your finish.
Start with the effect you want, then compare each silhouette.
Rounded fullness
Soft fibres. A fuller frame.
Barely There has layered fine-fibre bundles and a softly rounded outline.
Airy texture
Space between every wisp.
Daydream pairs loose curled tufts with broad spaces for an airy finish.
Graphic impact
Make the separation the statement.
Voltage uses widely spaced pointed spikes for a manga-inspired finish.
Good to know
Lash notes.
How do I choose the right style?
Start with our Lash Finder, then use the filters to narrow by effect and fullness. An outer sweep can emphasise length, while centre-focused styles give a rounded effect. These are styling options, not rules: eye shapes overlap and personal fit matters.
How should I care for my lashes?
Handle your lashes gently and return the pair to its tray after wear. Avoid pulling the fibres. Replace the pair if the band or fibres become damaged.
What if the fit is not right?
Check the pair’s fit before wearing. If the shape is not for you, our 30-day fit guarantee lets you exchange unworn lashes in original condition.
What do the product galleries show?
Each gallery shows the lash pair and its packaging so you can compare styles before adding one to your bag.